Self Assessment

It was a very productive and informative midterm for me as I discovered various great insights from the other students and my external critique — Harpreet Sareen.

Here are some of the strengths, weaknesses, and action plans for the future.

Strengths:

1. In reference to my first prototype, campaign awareness #StopSmokingSeptember, which is inspired by #NoShaveNovember, I think it would be a great idea to challenge people and spread awareness through social media platforms like Twitter, Instagram, etc. In addition, I was also thinking of collaborating with influencers, celebrities, etc. so that they can inform people about the seriousness level of smoking and that it’s high time to stop smoking, which will motivate people who follow them to actively take part in the same, which is also referred as two step-concept.
2. For the mobile app: Motivation is the key, and others, too, appreciated this part of the application. The competitive and market research done by me provided a clear view for me to know which features should be there in the mobile application apart from the usual ones. I liked the AR feature that I mentioned, which further aligned with Harpreet’s feedback when he mentioned the x-ray scanner, which will help people inform about the seriousness level of their health.
3. After further research, I came across a company named Pavlok, which led to my third prototype, a band that helps people quit their habit of smoking. I created a storyboard explaining the working of this band. (See below)

Storyboarding — Smoking Band

Weaknesses:

1. I think my most significant flaw in the midterm was that I couldn’t convey my target audience. Like going through feedback in the word document and provided by Harpreet, I felt like I lagged on the target audience’s clarity.
2. I agree with Akshay’s feedback about the pendant/necklace, with muscle stimulation near the heart area, especially for smokers, which might be dangerous as it might pose a risk of heart stroke.
3. I feel that I somewhere do lag in the motivation part that I mentioned in the mobile application. I still need to do a little more research on what I can include apart from building community with friends and family and motivational quotes.

In General, I focused on the negative reinforcements until now, and I would like to explore other options and positive support or reward system. Narrowing/clarifying my target audience would be a better option and provide me better ideas after that.

Apart from these, I would like to interview people who are struggling to quit smoking and people who have succeeded in quitting.

Self-assessment grade out of a total of 12 points

Concepting 3: 2

Research 3: 3

Prototyping 6: 5